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Date: 2013-08-05

Understanding your overseas customers

To be able to design your products and sell them successfully overseas, you need information on:


*the needs and preferences of your potential customers

*market size

*regulations

*trends

*competitor activity


To get this information, you need to carry out some form of market research. For many small businesses, this can be visiting the country and talking to a range of people.


You can also tap into existing sources of information available from government agencies and private companies. You could also commission a consultancy to carry out a research project.


Get help with market research projects

The Export Marketing Research Scheme (EMRS), administered by the British Chambers of Commerce (BCC), provides free advice on conducting research overseas and finding market research agencies. Some companies are eligible for help in covering the cost of projects.


UK Trade & Investment carries profiles of individual countries on its website, which cover information such as opportunities, selling and communications. Free 'sector in country' reports are available for registered users.


Get help with visiting your overseas market

Taking part in overseas events, trade fairs or missions is an effective way of finding out about and testing markets. Speaking to local experts, especially in the retail trade, can give you an insight into the market and customer attitudes.


The BCC organises trade missions for groups of companies and travel is sometimes subsidised. UK Trade & Investment arranges for groups of UK companies to attend trade shows and missions worldwide.


Check with your trade association to see if they are running market visits too.

( Vivian )19 Mar,2012


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