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Marketers had long dismissed Mexico as a promising e-commerce opportunity, arguing that not only were Mexicans slow to go online, they have a cultural preference for brick and mortar.
That view is no longer accurate. There are currently about 50 million Internet users in the country, and 37 percent claim to have made an online purchase in 2013, the most recent year full data were available. Sales were $9.2 billion that year, up 42 percent over the previous year.
Buyers are evenly distributed between men and women. Thirty-two percent are between 25-34 years, 31 percent are between 18-34, and 17 percent are between 35-44. Products purchased in order of popularity are music and movies, computers, tickets to entertainment events, clothing and accessories, hotel reservations, and airline and bus tickets. Long distance buses are popular in Mexico. Take one the next time you are there and enjoy the colorful interiors, mariachi music, and friendly seat companions. Some buses have Wi-Fi if you want to share your website or online store with neighbors.
Mexico’s most popular social media sites are Facebook, Twitter, LinkedIn and YouTube; while favored payment methods include credit cards (64 percent), direct bank transfers (12 percent), online wire transfers (11 percent), and cash when online purchasers pick up the goods at convenience stores, which are a more common method of distribution than they are in the U.S.
Perhaps most surprising were Mexico’s cross-border purchases with 44 percent of purchases made directly from Mexican-only sites, 39 percent made from both Mexican and foreign sites, while five percent purchased only from foreign sites. In order of importance in making purchase decisions, Mexican buyers like discounts, free shipping, and delayed interest payments if the vendor offers financing.
Black Friday is big in Mexico
For non-Mexican vendors planning ahead, big buying seasons are from late November to Christmas, and Mother's Day through the beginning of the summer holiday season. It should also be noted that Black Friday and Mother’s Day are huge shopping holidays in the country. There is room for considerable growth in mobile e-commerce; data on purchases aren't available, but 12 percent of all consumers access e-commerce sites via smart phones, eight percent from tablets.
Personal data protection policies are still evolving, as are decisions about which government agencies will be responsible for extending IP protection to the web. The Mexican government anticipates and supports continued growth in e-commerce and is expanding broadband access to support it. Help is available in order to get smaller enterprises online.
U.S. and Canadian-made goods receive duty free treatment under NAFTA. Mexico is a prolific participant in such agreements, and chances are good that whatever country you’re based in, there's an agreement with Mexico. There's a federal sales tax of 17 percent, which you should note in your pricing, along with the applicable duty rate, if there is one. Rates for Mexico are the same regardless of from where you ship, and you can find them in the duty and tax section of www.export.gov.
Mexican Customs can be a dicey affair, with random delays at the border for inexplicable reasons, but shipping companies work tirelessly to get goods through. The sheer volume of goods traveling back and forth across the U.S.-Mexico border provides undeniable evidence that trade is robust, even if processes and infrastructure need more attention.
| Product Model | Inside Diameter | Outside Diameter | Thickness |
| CR24LL/3AS NTN | 15.875 | 38.1 | 23.8 |
| CR22LL/3AS NTN | 12.7 | 34.925 | 20.6 |