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Date: 2013-08-01

The Bearing Man Group Announced Its Rebranding and New Look Group Logo

The Bearing Man Group (BMG) - previously known as Bearing Man - recently announced its rebranding and new look group logo at the Johannesburg-based Electra Mining Exhibition in September this year.

Originally founded as a bearings supplier, BMG has grown substantially and today, bearings comprise less than 40% of the total product offering. The company was formed in1974 and has grown to a current yearly turnover of R1,7-billion, servicing a wide variety of industry sectors.

A comprehensive customer survey identified the confusion surrounding the range of products and services offered. It became apparent that the company needed to be presented in a more seamless style, as a group offering a complete range of engineering components, along with a superior technical solutions service.

Speaking to Engineering News, CEO Charles Walters says, "Over the years Bearing Man has acquired many different product lines, some of which were sold under the Bearing Man banner, some under the Invicta banner and others were established with their own product identity. Two years ago, when I joined the company, and as a result of an intensive customer audit, it became evident that the Bearing Man branding had become


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