News / Temper Axle Introduces Dr. Preload and Launches New Product Logo and Website
Date: 2016-12-10
Temper Axle Introduces Dr. Preload and Launches New Product Logo and Website
Wheel bearing locking spindle nuts and preload adjustment tools rebranded
FONDA, NEW YORK (PRWEB) DECEMBER 08, 2016
Temper Axle Products Corporation, a leading provider of wheel bearing locking spindle nuts and preload adjustment tools for the transportation industry, is launching a new product logo and website, introducing “Dr. Preload” as their brand ambassador. The new elements reflect both the evolution of the company as well as its vision for the future.
“Temper Axle is entering our most exciting time,” states John Rode, MSME, founder and CEO of Temper Axle and Temper Corporation. “By bringing our ‘Dr. Preload’ character to life, along with our new logo and website, we hope to make this straightforward bearing adjustment technology readily understandable to users as we continue to grow our transportation and industrial product lines.”
Mr. Rode is recognized as an expert in bearing adjustment design and technology and brings his experience to the transportation industry through the Doctor Preload tools. He has enjoyed an extensive career in engineering, designing critical components for the first Apollo moon landing, publishing findings in supersonic flow research, solving structural impact problems in the design of Nautilus class submarine reactor mechanisms, and inventing magnet rings for hydraulic power controls. Numerous variations of his Temper Load Rings are used to adjust tapered roller bearing assemblies in automotive, farm equipment and industrial applications.
New Logo and Brand Ambassador
Dr. Preload will be the “spokesperson” for Doctor Preload® Bearing Adjustment Tools and Temper-Loc® Spindle Nuts and become prevalent in Temper Axle’s advertisements, digital marketing, and more. He will provide customers with information on the benefits of adjusting wheel ends to light preload settings, including substantial reductions of irregular tire wear, a more consistent and less time-intensive adjustment process, enhanced brake system performance and longer seal life. Dr. Preload will “speak” through captions, which at times will contain technical topics important for customers to know expressed in easy to understand language.
Website
Dedicated to presenting customers with the benefits of preload and Temper Axle solutions, http://www.doctorpreload.com was created to communicate directly with fleet managers across North America. Using a modern, bright, user-friendly and mobile-optimized design, it offers essential information and features through easy-access modules. A complete series of training videos, downloadable instructions, and quick start guides, make it easy for fleet maintenance managers and technicians to get started with the products.
Doctor Preload Bearing Adjustment Tools and Temper-Loc Spindle Nuts are products of Temper Axle. They allow vehicle technicians to quickly and accurately adjust wheel end bearings to light preload settings prescribed by the Society of Automotive Engineers’ (SAE International) standards while measuring preload forces all during the adjustment process.
Preload is an assembly condition where all looseness of the rollers of the wheel end bearings is completely eliminated and the bearings are slightly compressed. This removes endplay and reduces irregular tire wear, thereby extending tread life.
Fleet managers interested in discussing how the Temper Axle products can improve their wheel end performance are encouraged to visit http://www.doctorpreload.com or contact Ray Piascik, vice president of marketing and sales at rayp(at)tempercorp(dot)com or 518-853-3467.
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