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Date: 2013-08-01

Steel success story: Premier (India) Bearings Ltd

All great things start small and this group, too, was no exception. Armed with the commitment and zest to excel, it was in 1975 that two enterprising young men, SK Choraria and CR Chindalia embarked on a journey which, though challenging, has been a fruitful one.

The group today has a turnover of nearly Rs 1,750 million and is the market leader in the distribution of bearings in India. In keeping with the ever-expanding enterprise, the company moved on from the times they operated from a solitary office in Kolkata and the group is now recognised as a pan-India company with 17 branches. Initially the group dealt with the distributorship of bearings.

At present, other than bearings, the group has a wholesome array of associated products to offer, which include bearing housings, sleeves, mounting and dismounting tools, maintenance products, condition monitoring equipment, grease, oil seals etc.

The quality of products match the pedigree of allied services the group offers, trained personnel supported by state-of-the-art infrastructure, latest communication facilities and online links with principals, enable the company to provide the finest service on demand and adhere to the deadlines, which makes it the number one company in their field.

The company been conferred the honour of the Maha Dealer and Star Distributors. Averse to resting on its laurels, the company believes that every day is a challenge. The company


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