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Most small business websites get failing grades when it comes to design factors that are international buyer friendly. Never mind that very few are presented in any language other than English, thereby excluding a large chunk of international buyers.
You needn't rush out after reading this and translate your web pages into Swahili. Not that you would anyway. But if unsolicited inquiries or ones from WPG are coming from Chile, it's a clue that an investment in a Spanish translation might pay dividends later. It follows that some Google ads in Spanish and targeted at specific countries in the Spanish-speaking world would make sense.
Also appearing infrequently on B2B or B2C sites is messaging of any kind welcoming the foreign buyer. More than welcoming language is evidence in the underlying site design that the international buyer matters, such as a currency calculator that opens on the pricing and product description pages.
Because foreign buyers are understandably wary of brands they don't recognize, although trusted intermediaries such as WPG strengthen trust, it's desirable to have a robust About Us section and customer testimonials, preferably international ones when you get them.
Payment options are another big deal. If at present you only accept U.S. issued bank cards, international buyers may check out at the checkout. Consider adding the all-purpose Pay Pal, which is easy for international buyers to setup an account. If you see business growth from one particular country or region, investigate popular payment methods there and consider adding it to the checkout mix.
Present a clear message on the checkout page and in the statement of terms and conditions, which unfortunately too few people read, as to who's responsible for paying duties and taxes--it's usually the buyer unless your business model includes a wish not to make a profit.
Drone Substitution
Provide several shipping options on your transaction page. Include one or more familiar brands plus the Postal Service, which is a less costly alternative for customers who don't need the goods in a hurry. But fast gratification has growing appeal, and some buyers will pay more for shipping than the item is worth. Drones dispatched by you are still off in the future.
State your returns policy clearly and prominently. Like it or not the big e-tailers have spoiled things with free delivery and returns. Offering free returns can make the difference in making a sale or not. You can only hope that there won't be many.
Taken together there are a lot if things you can do to your website to help overseas buyers navigate your site, feel good about buying from you, and ensure repeat business and referral to friends: “I found that unique piece of jewelry or doo-dad and you can get one just like it at this website.”
| Product Model | Inside Diameter | Outside Diameter | Thickness |
| NUKRT30X/3AS NTN | 12 | 30 | 15 |
| NUKRT180/3AS NTN | 64 | 180 | 76 |