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Any description of goods that you sell or hire must be accurate.
That description could be:
in writing, for example in an advertisement
in an illustration, for example on packaging
spoken, for example in a sales pitch
The description itself covers a range of factors, including:
quantity and size
composition
method, place and date of manufacture
fitness for stated purpose
endorsements by people or organisations
The Consumer Protection from Unfair Trading Regulations 2008 have replaced most of the Trade Descriptions Act. These regulations make it an offence to mislead consumers about goods and services. Misleading practices could include false or deceptive messages, misleading after-sales information or leaving out important information. An advert is misleading if it deceives or is likely to deceive its audience and affect their economic decision-making. This also applies if it harms or is likely to harm a competitor of the organisation placing the advertisement.
Who do the Regulations apply to?
Any business that trades in goods or services must comply with the Regulations. Directors, managers and other employees can also be liable.
Sector-specific responsibilities in describing goods or services
There are also sector-specific laws regulating the descriptions of many other items. For example, food and drink, precious metals, shoes and hotel accommodation are all the subject of separate legislation.
| Product Model | Inside Diameter | Outside Diameter | Thickness |
| NATR5LL/3AS NTN | 5 | 16 | 12 |
| NATR50X NTN | 50 | 90 | 32 |