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Date: 2015-03-21

Local Projects and Davis Create Interactive World Headquarters for The Timken Company

Local Projects, the celebrated media design firm, and Davis Brand Capital, a leading brand consultancy, today released videos documenting their collaborative work for The Timken Company (NYSE: TKR), the global manufacturer of bearings and related mechanical power transmission components, and the world’s leading authority on tapered roller bearings.

The work delivered a breakthrough approach to dynamic, interactive storytelling at the new Timken World Headquarters, located in Canton, OH, showcasing the value the company creates across the diversified industrial markets it serves worldwide.

“Engineers speak their own scientific and mathematical language, and the knowledge-based solutions they create are too often invisible once applied in the field,” said Patrick T. Davis, CEO at Davis Brand Capital, which has advised Timken for several years. “We focused on making the Timken team’s specialized thinking more accessible and sharable across audiences. We highlighted the powerful relationship between knowing and making, and how these influence each other to deliver value.”

Jake Barton, whose Local Projects most recently led the design and media development for the 9/11 Memorial Museum, said, “We have a deep passion for making visible what is important but invisible, and creating relatable stories from that defines much of our work. Timken represented an incredible challenge. Timken’s engineering expertise keeps the world in motion on so many levels, and we showcased how in real terms.” Through a combination of live data, dynamic content platforms, and interactive engineering visualizations, Local Projects made Timken’s leadership in metallurgy, tribology and power transmission engaging and compelling.

“With the work of Davis and Local Projects, our customers, visitors and associates can now see, interact with and understand our industry-leading know-how in totally new ways,” said Kari Groh, Vice President, Communications and Public Relations, for The Timken Company. “The complex factors defining how Timken creates value using our remarkable knowledge-based products and solutions can now be seen and explored.”

Driving the approach and technology was a strategic rethinking of what corporate storytelling could be, particularly for an ingredient brand where the product is actually buried deep within complex industrial machinery and equipment. “Rather than start with particular media or applications in mind, we mapped the fixed and flexible moments defining the Timken story,” said Teri A. Schindler, Executive Vice President, Consulting, at Davis. “Getting clarity upfront on the difference between evergreen aspects of the story and fast-moving updates to current details revealed the media and platforms that could turn the building itself into a programmable, content-driven space.” The World Headquarters has a content management system built into it, allowing for infinite combinations of visual, data and content assets.

“The Timken story will certainly evolve as the company continues to expand globally and grow in new ways, so we clearly needed to guard against our World Headquarters’ branded environment becoming a museum the day after it opened. It was important to us to create a media and education center that perpetually represents the modern, dynamic Timken Company, and we’re delighted with how creative collaboration brought that aspiration to life,” said Groh.


About Local Projects

Local Projects is a media design firm for museums and public spaces. While innovation drives much of today’s design, the firm is most interested in creating projects that endure. Local Projects focuses on engaging audiences through emotion and technology, developing new ways for people to interact with information, art, cities, spaces and one another. The firm has won top prize for every major design award, including the National Design Award for Interaction Design, Fast Company Masters of Design, Webby Gold, Muse Gold and AIGA Gold. Local Projects was second on Fast Company’s 2011 list for most innovative design studios and were named to the 2012 Public Interest 100, for people working in the Public Interest, alongside Bill Clinton and the Knight Foundation.

About Davis Brand Capital

Davis Brand Capital (www.davisbrandcapital.com) develops, manages, values and invests in leading brands worldwide. The firm is a comprehensive brand consultancy, focused equally on the strategic, economic, cultural and creative aspects of brand development and management. It has served Fortune 500 and emerging category leaders across industries for nearly 20 years. Davis, founded in 1996, is headquartered in Atlanta, with operations in Boston, New York and St. Louis.

About The Timken Company

The Timken Company (NYSE: TKR; ) engineers, manufactures and markets bearings, transmissions, motors, gearboxes, chain and related products, and offers a spectrum of powertrain rebuild and repair services. The leading authority on tapered roller bearings, Timken today applies its deep knowledge of metallurgy, tribology and mechanical power transmission across a variety of bearings and related systems to improve reliability and efficiency of machinery and equipment all around the world. The company’s growing product and services portfolio features many strong industrial brands including Timken®, Fafnir®, Philadelphia Gear®, Interlube® and Drives®. Known for its quality products and collaborative technical sales model, Timken posted $3.1 billion in sales in 2014. With approximately 16,000 people operating from 28 countries, Timken makes the world more productive and keeps industry in motion.
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