- Hello Customer - Log in or Register!
Folks, a revolution is happening in front of our eyes. I see it every day on Twitter, ECO, Facebook, LinkedIn, and even on this humble blog. Entrepreneurs are finding partners, customers, investors, employees – often with a small injection of humor to boot. Today I’d like to feature two of my FAVORITE social media-savvy international entrepreneurs to highlight this quiet revolution…
Gary Arndt
Gary is a one-man National-Geographic-style media source at EverythingEverywhere. Bitten by the travel bug, he is rarely in one place for long. Gary’s photos are amazing, his blogs interesting, witty and insightful. He has cultivated a dedicated following on almost every social media platform and consistently ranks above other well-known travel media sources, including Fodor, Conde Nast, and the Travel Magazine. Wherever he travels to speak, consult or even to relax he is often met by his many followers at a local watering hole. Listening to Gary give a presentation on social media and/or his travels would be a treat. Gary has made a successful career out of what he loves best – travel and technology.
Linda Hughes
At the intersection of entrepreneurship and social media, Linda Hughes is a rising rock star. After spending a couple of years flushing out her business idea, Linda recently launched her social networking site for entrepreneurs – Entrepreneur Community Online (ECO). ECO is a social networking platform specifically built around helping entrepreneurs find the resources they need. Already it commands a loyal following, with entrepreneurs joining from around the world and would-be affiliates are lining up to work with ECO. Linda tirelessly supports her networked entrepreneurs, connecting them to mentors, services, and other resources they might need. She also trains her entrepreneurs on cutting-edge social media techniques that build relationship-based marketing programs. Success stories and awards keep pouring in (Forbes #7 ranked woman to follow on Twitter, #8 of sites owned by women, etc.).
Why Social Media Works
Linda once told me that for social media to be revenue generating, customers have to know you, like you and then trust you. Both Gary and Linda share some common traits that are particularly well-suited to this approach.
Passion – Both Linda & Gary are deeply passionate – Gary for travel and photography; Linda for empowering entrepreneurs. This passion shines through everything they write and say. It’s inspiring and attracts followers to them. I think that’s why both Linda and Gary have such focused content, without fluffy marketing added as filler. They are both the real deal.
Consistency – Linda & Gary both tweet and respond to followers every day, albeit not every moment. They blog regularly and keep their sites fresh with updated content. All of this helps potential followers/customers to find them and get to know them. But more importantly, their on-line and off-line personalities are consistent. These are professionals who show their true selves. This approach attracts many of the right opportunities to them.
Humility and a Thirst for Learning – In order to evolve, you have to first admit that you don’t know everything. Both Linda and Gary understand this. They are quick to admit when they don’t know something and eager to learn if it’s something related to growing their businesses or professional interest areas. This lack of overinflated ego is refreshing after reading some of their competitors’ blogs. Gary learns from every trip and from the many comments readers leave, then incorporates that input into his repository of knowledge on his site. Linda is practically a human sponge, absorbing new insights and incorporating this knowledge into her business in real time.
Converting Lead Generation to Sales – If you can’t convert the right potential social media leads to clients, then it’s all a big waste of professional time. Both Gary and Linda generate a lot of interest. But you have to lead your qualified clients to the next step. For Linda and Gary, they send prospects to their websites. It’s surprising how many people use social media for lead generation and then forget to link it to the rest of their marketing and sales process.
| Product Model | Inside Diameter | Outside Diameter | Thickness |
| 6818NR NACHI | 90 | 115 | 13 |
| 6924NR NACHI | 120 | 165 | 22 |