Date: 2013-08-01

Cixi Bearing, a Rising Main Force of China's Bearing Industry (2)

Problem during the Development

Generally, the problems can be outlined as the following five aspects:
First, No brand effect in our own products. Among the bearing enterprises, only Cixing, Huanchi and Shenlong have registered their brand which were relatively well known around the world. In the other enterprises, products of low quality and processing are their main business.

Second, It's our lower price that make our products popular abroad. So once there are dumping lawsuits against our products, impact on bearing industry will be serious.

Third, Lacking of products diversity. There are 10 kinds of bearings which can be divided into more than 40 thousand types in detail. Bearing producted in Cixi restricted to deep groove and tapered bearings which totaled only 600 types. And 90% of Cixi bearings are ordinary miniature deep groove ball bearing. Products' lacking of diversity is Cixi bearings' another death-wound.

Fourth, Piracy of famous brand. Lots of enterprises or individuals pirated other famous brand, both domestic brand and abroad brand. To solve it is such a difficult work.

Fifth, Bearing enterprises scattered around Cixi, lacking of professional Bearing Industry Zone; problem of pollution.

Suggestion to the problem

First, Enhancing competing power by technical reform and brand effect.
Improting advanced equipment and technology to increase our products' diversity and quality. Developing new bearings.

Second, Still focus on foreign market. To lessen the impact of dumping or piracy case, we hope that government could draft some related rules to support the bearing industry.

Third, Founding bearing alliance and industrial zone. By this way to unite the bearing enterprises, strengthen the whole competing power of Cixi's bearing industry. Meanwhile, a bearing industrial zone's founding will be useful to solve the problem of pollution.

Fourth, Rationalizing the market management to limit the case on piracy and counterfeit.




Cixing Group Co.,Ltd

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