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Date: 2013-08-01

Challenges and Opportunities for the Steel Industry in 2013

19th CRU World Steel Conference
Hong Kong, 4-6 March 2013

"Steel prices have de-coupled from costs, and profitability in the Chinese steel sector has risen considerably; but is this a short-term spike or have market fundamentals shifted? Europe remains in the abyss and the US position, whilst more positive, is precarious. Steel prices outside of China are firmly tied to costs and profitability is poor. Will China lead the way and what are the prospects across the globe for production, prices and profitability in 2013 and beyond?" Paul Butterworth, Research Manager, Steel Raw Materials & Steel Costs, CRU, January 2013.

'Surviving and thriving in a difficult market' will be theme of the discussions at the 19th CRU World Steel Conference, conveniently taking place in Hong Kong from 4-6 March 2013, with senior executive speakers from Baosteel Group, Essar Steel, Miller Mathis Group, NatSteel Holdings, and many more companies discussing the challenges and opportunities for the steel industry in 2013.

http://www.worldsteelconference.com

This two day conference will begin with a focus on supply/demand drivers, key growth markets, and a view of end users, with sessions on the global macro economical outlook, and regional outlooks for the Asian Giants - China, Japan, and Korea, and other growth markets including South East Asia and India. The end user perspective will include construction, white goods, and a look at the opportunities in the SE Asian automobile market with JD Power.
Day two will look at steelmaking costs and raw material trends, with presentations covering the CRU steelmaking cost outlook, and spotlights on iron ore, coking coal, scrap, and resource efficiency.

The second day of the conference will also provide a spotlight on the latest steelmaking, environmental and resource efficiency technologies.

New for this year, a pre-conference workshop hosted by Paul Shellman, Director, Winscott Commodities, will focus on the price, risk and uncertainty of steelmaking raw materials and finished steel products, with an emphasis on seaborne iron ore and scrap markets flow in China.

CRU is an independent business analysis, and consultancy group focused on the mining, metals and fertilizer sectors. Founded in the late 1960s and still privately owned to ensure its independence, the group employs more than 200 experts in London, Beijing, Mumbai, Santiago, Sydney and key centres within the United States.
For further information, a press pass, or to discuss discounted rates for group bookings, please contact paul.chapman@crugroup.com or shi.miao@crugroup.com or call +44-20-7903-2236


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