News / Bearings Specialty Company Inc. launches new brand, logo
Date: 2016-06-17
Bearings Specialty Company Inc. launches new brand, logo
BSC Industries, formerly known as Bearings Specialty Company Inc., a regional, national and international distributor of bearings, power transmission, stepper and servo motors, electrical products and integrated control systems, introduced the company’s new corporate brand and logo.
The rebranding reflects the continuing growth and evolution of the company’s product and service offering as well as its vision for the future.
“We started out as a little store front operation just after the first world war,” said James Fitzpatrick, president of BSC Industries. “By the '70s, when my father had the company, we were 20 people. In the last five years we’ve grown to over 60 people operating from seven locations. We’re supplying not only physical products but a range of engineering, clean room and manufacturing services that are really exceptional in our industry.”
BSC Industries is one of a very small number of suppliers who provide customers not only products but also a unique suite of services including system specification development, cost and performance analysis, technical review, system integration and application support for motion control, process control, motors and drives, and power transmission systems and subassemblies. BSC Industries also operates a certified Class 10,000 clean room facility for custom lubrication of ball and roller bearings as well as linear motion products and other components. The company recently added custom manufacturing services as well as the development of integrated control systems to its suite of products and services.
“With the expansion of the electrical product offering along with the addition of the integrated control systems division, it became evident that our name did not fit with our scope.” said Peter Fitzpatrick, treasurer of BSC Industries. “We wanted to establish new branding for the company that really reflected our product and service offering and also conveyed that this company is a growing, dynamic part of product design, development, and manufacturing not only in the northeast but also on a national and international basis.”
BSC Industries sells products and provides engineering and added services from its locations in Canton; Providence, Rhode Island; Nashua, New Hampshire; Worcester; Windsor Locks, Connecticut; Williston, Vermont; and Westbrook, Maine. In 2008, BSC Industries acquired Machine Parts Corporation, a designer and manufacturer of integrated control systems. The company has further expanded its electrical products offering to include motor controls, machine safety, and other electrical automation and control products.
“We have done an excellent job in representing manufacturers of stepper and servo motors, precision gear motors, and other electrical products. It made sense for us to follow ‘the wire’ so to speak, adding contactors, terminal blocks, enclosures and related products.” said James Fitzpatrick.
BSC Industries new logo evokes progress, motion and dynamic energy. BSC Industries tagline “World Class Products—Engineered Solutions” represents the company’s commitment to offer products and engineering support and services needed to ensure their customer’s success.
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