Date: 2013-07-31

Baosteel Supplies 20,000 tons of Heavy Plates for Shenzhen Financial Center

Recently, Baosteel International Southern Company has received notification of bid awarding from Shenzhen Ping'an Financial Center's owner. Baosteel successfully wins aerial part of the bid in the China's tallest and world's 2nd largest building under construction. It will assume nearly 2 million tons of heavy plate supply task. This is Baosteel's new record in highly competitive heavy plate market and the second collaboration with Shenzhen Financial Center .

After the completion, Shenzhen Ping'an Financial Center will be a landmark building in Shenzhen. Building tower height is 646 meters, main height is 588 meters with 115 above ground layers and 5 underground layers. The project starts in 2009 and is expected to be completed by 2014. The total project demand for steel is about 60,000 tons.

The good early stage cooperation and branding is an important prerequisite in promoting this cooperation. When the project has not yet started, Baosteel Co.,Ltd. Marketing Management Unit, Manufacturing Unit, Heavy Plate Unit, Heavy Plate Sales Unit, Baosteel International Southern Company, Baosteel Steel Structure form a team and carry out tracking through early intervention, have repeated technical exchanges with the project owner, and promote the good application performance of Baosteel products.

In accordance with the project owner's steel structure building requirement, with "heavy plate material+steel structure" industry chain supply mode, Baosteel team participates in the bidding for the building's underground pit . As the underground pit needs 150 mm extra-thick high-strength building structural steel, Baosteel team wins the favor of the owners with good past practice and becomes the successful bidder. Then, after the efforts made on rolling mill production line, the product is completed on schedule with good quality and quantity and Baosteel achieves the bulk supply of this unique product.

In view of the previous good cooperation, Baosteel participates in the bidding of the aerial parts of tenders. Through in-depth and detailed analysis of competitors, Baosteel takes strategy and makes flexible response and win the bidding. The project owner thinks that Baosteel has stable quality products, good brand awareness and credibility.

By now, Shenzhen Ping'an Financial Center architectural heavy plate procurement is roughly completed and Baosteel bears 2.6 million tons of supply task.

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